★ BRAND ARCHIVE: MA*RS
来歴History

ALBA ROSA is a legendary brand in Gyaru history, mostly associated with the Manba and Yamanba substyles. it's known for its iconic hibiscus patterns and coats !! it first launched in 1975 in japan. the brand's concept was clear from the start — in a 1990 magazine, they used a famous expression : when you think of alba rosa, isn't the first thing that comes into mind hibiscus? it feels like they did a good job!

The lady with the brown bag is who inspired the brand! Her name is Alba Rosa.


despite launching in 1975, they didn't release clothes until 1980, they were only selling accessories in those 5 years !! their evolution was pretty slow actually, their first store opened in 1985 in Yokohama's Sotetsu Joinus.

in 1991, ALBA ROSA released their first ever hibiscus print design, which later became the brand's trademark ! one year later, in 1992, the iconic blanket coat was released !! in 1996, Marui Yokohama East Entrance Store opened a new ALBA ROSA store, and created the yellow shopping bag, that became a small trend ! (and which i would love to possess ¬‿¬)

the brand closed all stores in 2005, probably due to the fall of the Manba, Sentaa and similar substyles who carried the brand's popularity

*the brand is considered inactive, even though they still release collabs from time to time

ALBA ROSAについての私の意見My opinion on ALBA ROSA
i really love ALBA ROSA ! the only thing i own is a __ haha
if the fashion fairy existed, my closet would have plenty of their clothes and items !! i love their diversity in terms of products

ALBA ROSA's biggest problem is counterfeit !!! they have been struggling with it since the 90s, so even if an item looks old, you can't be sure it's an authentic :( on their official site, they also warn us not to buy on temu !! the fake products really affected their brand.
桟敷Gallery
Scan 1
none of these images are mine !

Cute ALBA ROSA skirts ★

Yamanba Gals in a ALBA ROSA coord ★

The yellow bags i really want ★

The brand's motto !★