SUBSTYLE : AMURAA GYARU


Overview
Amuraa/Amurer is a gyaru substyle that is inspired by the amazing singer Namie Amuro Amuraas are girls who dress like her, inspired by her iconic fashion sense !

Take a look at Namie's page for more infos!!


Amuraa gyaru is a pure 90s style, it emerged in 1995, when she made her solo debut with 'Body Feels Exit'. The style in itself is pretty 'simple' compared to the other gal substyles that were trending at the time.

it's often considered as the first substyle, as it emerged a bit before ganguro! which is why the fashion is pretty alike

Lots of Amuraa gals were also kogals, when you look at old pics, you can see the hair and makeup is similar!
Key Elements
  • Makeup: The biggest part of the makeup is the eyeshadow! the most popular colors were blue and silver
  • Clothing: the must for an Amuraa gal is big boots!! Namie's most iconic look is a black turleneck, a skirt and boots, which lots of girls recreated to their taste!
  • Hair: The hair is always dyed! i don't think ive seen any amuraa with black hair? Girls usually dyed their hair the same color as Amuro, which is some kind of brown/honey blonde/ginger?
Core Brands
Brands that are famously associated with Amuraas!
桟敷Gallery
借用Credits

Amuraa Guide from a Magazine ★