ALBA ROSA is a legendary brand in Gyaru history, mostly associated with the
Manba and
Yamanba substyles. it's known for its iconic hibiscus patterns and coats
!! it first launched in 1975 in japan. the brand's concept was clear from the start — in a 1990 magazine, they used a famous expression :
Healthy like sunshine
Sexy like sunset
Fresh like sea breeze
And above all
Fun like flash back
- To be healthy, sexy, fresh. And for everything to be fun -
when you think of alba rosa, isn't the first thing that comes into mind hibiscus?
it feels like they did a good job!

The lady with the brown bag is who inspired the brand! Her name is Alba Rosa.
despite launching in 1975, they didn't release clothes until 1980, they were only selling accessories in those 5 years !!
their evolution was pretty slow actually, their first store opened in 1985 in Yokohama's Sotetsu Joinus.
in 1991, ALBA ROSA released their first ever hibiscus print design, which later became the brand's trademark ! one year later, in 1992, the iconic blanket coat was released !! in 1996, Marui Yokohama East Entrance Store opened a new ALBA ROSA store, and created the yellow shopping bag, that became a small trend ! (and which i would love to possess ¬‿¬)
the brand closed all stores in 2005, probably due to the fall of the Manba, Sentaa and similar substyles who carried the brand's popularity
*the brand is considered inactive, even though they still release collabs from time to time